Colleen Swanger
Global Marketing Executive specializing in Digital Marketing, Demand Generation, Paid Media, UX, Martech and Marketing Operations, and AI for Marketing.
Summary
20+ Years Experience
Senior global marketing executive with Fortune 500, SaaS and Tech expertise.
Revenue Driver
Specializes in lifecycle and growth marketing, demand generation, user experience and paid media.
Transformation Leader
Transforms both experiences and teams to optimize marketing effectiveness.
Career Highlights
- Generated $24M/month in pipeline through digital channels
- Grew MQLs 25% YoY and doubled pipeline contribution
- Raised conversion rates 22% with refined targeting
- Built ABM programs from the ground up in close partnership with Sales and RevOps
- Led full-scale global site redesigns, including platform, UX, personalization and content
- Saved $8M/year by consolidating global web properties
- Boosted organic traffic 52% through SEO and UX improvements
- Cut paid media costs 50% and negotiated 30% higher rebates
- Developed analytics dashboards for real-time performance tracking and campaign optimization
- Saved $2M+ using AI for translation, design, and content workflows
Recent Experience
JLL - VP, Global Digital Experience (2023-2025)
Led transformational jll.com global website redesign strategy, paid media and AI initiatives. Collaborated with a diverse global team to develop consistent and connected buyer journeys. Saved $9m per year in efficiencies across process and technology.
JLL Technologies - VP, Growth Marketing (2021-2023)
Directed digital marketing and customer acquisition strategies, ABM and Marketing Operations, including MarTech. Delivered on volume and revenue targets resulting in 2x YoY pipeline growth.
Infor - VP, Global Digital Marketing (2019-2021)
Owned global digital and demand generation, including infor.com, ABM, paid media, campaigns, marketing tech and operations. Generated 70-75% of all marketing-qualified leads (MQLs) and over $24m in monthly sourced pipeline.
Top Skills
Marketing Leadership
Strategic planning and team development
Performance Marketing
Data-driven campaigns and optimization
Digital Marketing
Web, SEO, SEM, and social media
Marketing Technology
MarTech ecosystem and AI integration
Past Experience
Ensono - Sr. Director, Global Digital Marketing (2017-2019)
- Created demand programs generating 50%+ of marketing qualified leads.
- Increased organic traffic by 40% through strategic SEO initiatives.
Cortland Partners - VP, Digital Marketing (2015-2017)
- Managed website redesign resulting in 32% increase in organic traffic.
- Implemented content strategy driving 88% increase in engagement.
LexisNexis - Sr. Director, Global Digital Marketing (2013-2015)
- Revamped SEO strategy resulting in 52% increase in organic traffic.
- Led design and development of telematics application.
Tools and Technology
Marketing Platforms
- ABM: 6Sense, Demandbase, Terminus
- Automation: Eloqua, Marketo, Pardot
- CMS/DXP: Adobe Experience Manager (AEM), Craft, Drupal, Episerver, OpenText/Teamsite, Sharepoint, Sitecore, Wordpress
- Content: Pathfactory, Folloze
- CRM: Salesforce, Hubspot
- Events: Cvent, ON24
- Social: Oktopost, Hootsuite, SocialToaster, Sprinklr
- Video: Vimeo, Youtube
Performance Marketing
- SEO: Moz, SEMRush, Brightedge, Ahrefs
- Paid Media: Google Ads/Display, SA360, DV360, LinkedIn Ads, Facebook Ads, Twitter Ads, TradeDesk, StackAdapt
- Optimization and Personalization: Adobe Target, CrazyEgg, Google Optimize, Optimizely
Data & AI
- Analytics: Adobe Analytics, Google Analytics, GA 360, Domo, Tableau
- AI Tools: Aragon, ChatGPT, Claude, Copy.ai, Gamma, Midjourney, Perplexity
- Chat: Drift
- Data and Privacy: OneTrust
Education
University of Georgia
ABJ, Advertising
Certifications
AI Expertise
Prompt Engineering for ChatGPT, Advanced Data Analysis, AI for Business Leaders, Piloting AI for Marketers
Search Marketing
SEO Essentials and Technical, SEO Certified, Google Ads Search Certification
User Experience
Nielsen Norman Group UX Certification
Contact
Email
LinkedIn